{"id":1025,"date":"2011-09-25T17:25:36","date_gmt":"2011-09-25T17:25:36","guid":{"rendered":"http:\/\/www.renando.com\/blog\/?p=1025"},"modified":"2021-01-15T21:57:36","modified_gmt":"2021-01-15T21:57:36","slug":"dreamworld-buzzsaw-innovation-integration-and-action","status":"publish","type":"post","link":"https:\/\/sidewaysthoughts.com\/blog\/2011\/09\/dreamworld-buzzsaw-innovation-integration-and-action\/","title":{"rendered":"Inspiration from Dreamworld’s BuzzSaw: Riding innovation with integration and action"},"content":{"rendered":"

I attended an evening launch of Dreamworld\u2019s new BuzzSaw ride<\/a> last week. Spinning around at 105 kmh, I calmly considered the innovation necessary to get me in the seat.\u00a0 As I stumbled away on shaking legs, I asked the question: “Is innovation all about big exciting rides, or is there more?<\/em>” The look on my face during the event also reminds me that innovation is not for the faint of heart.<\/p>\n

\"Dreamworld's<\/p>\n

An evening buzzing with fear and fun<\/h2>\n

Dreamworld held the partner event to showcase their new Buzz Saw ride<\/a>, the tallest inversion in the Southern Hemisphere and the second highest inversion worldwide.<\/p>\n

The event started with choreographed ghosts telling the story of Jack Darke who died in the saw mill in 1887.<\/p>\n

\"Ghost<\/p>\n

As the ghosts told their tale, zombies wandered amongst the living.\u00a0 A few were kind enough to stop for pictures.<\/p>\n

\"Chad<\/p>\n

\"Craig<\/p>\n

\"Al<\/p>\n

After putting it off as long as we could, we entered the queue, walking past relics of days past before coming to the sign no one obeyed.<\/p>\n

\"BuzzSaw's<\/p>\n

\"Don't<\/p>\n

The ghosts, zombies, and effects of the event, the engineering effort to design the ride, and the management required to get the ride in place all spoke to a holistic approach towards innovation.\u00a0 As the smoke lifted to reveal the actors behind the scene, our conversations turned to what is necessary for such innovation to occur.<\/p>\n

Innovation research: Revealing a need for integration and action<\/h2>\n

What predicts innovation?<\/em><\/strong><\/p>\n

Innovation does not just happen.\u00a0 A study reviewed 28 years of innovation research<\/a> to ask the question \u201cWhat predicts innovation?<\/em>\u201d<\/p>\n

Four hundred research projects confirmed that innovation is more likely if you have:<\/p>\n