{"id":1399,"date":"2012-06-03T07:31:09","date_gmt":"2012-06-03T07:31:09","guid":{"rendered":"http:\/\/www.renando.com\/blog\/?p=1399"},"modified":"2021-01-15T22:09:24","modified_gmt":"2021-01-15T22:09:24","slug":"im-published-my-pizza-personality-in-readings-and-cases-in-sustainable-marketing-a-strategic-approach-to-social-responsibility","status":"publish","type":"post","link":"https:\/\/sidewaysthoughts.com\/blog\/2012\/06\/im-published-my-pizza-personality-in-readings-and-cases-in-sustainable-marketing-a-strategic-approach-to-social-responsibility\/","title":{"rendered":"I\u2019m published! My Pizza Personality in Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility"},"content":{"rendered":"

Due to the My Pizza Personality project, I am now a “contributing author<\/a>” in a case study called Environmental versus convenience purchases and the role of online community champions: My Pizza Personality<\/em>. Well, I think it sounds exciting…<\/p>\n

\"Readings<\/a><\/p>\n

A contributing author based on the contribution of others<\/h2>\n

 <\/p>\n

\"DSC_2959<\/p>\n

For those of you who have had any sort of academic experience involving a textbook, it is unlikely that you recall the author or editor.\u00a0 It is even less likely that you gave the list of contributors more than a passing glance.\u00a0 Let me tell you, that all changes when you see your name on the list.<\/p>\n

I contacted LaTrobe University<\/a> lecturer \u00a0Dr.\u00a0Clare D\u2019Souza<\/a> as part of my preparation for the My Pizza Personality<\/a> project a few years back.\u00a0 Clare made my project possible based on her input from her extensive research<\/a> in green marketing, labelling and the nature of convenience purchases.\u00a0 As the project wrapped up, Clare mentioned she was putting together a book on sustainable marketing and asked if I wanted to contribute. \u00a0I said yes, and now my name stares back at me in print.<\/p>\n

As is the way with many things in my life, the project would not have seen the light of day without Theresa Renando<\/a>.\u00a0 Not only did her encouragement keep me going as I pushed against deadlines, the project would be nothing if not for her artwork and illustrations.<\/p>\n

I am also grateful to my friends, family, and colleagues who put up with my ceaseless promotion of the project.\u00a0 Thanks to their efforts and a small degree of twitter spam, I was able to get my first 700 responses in a matter of weeks.\u00a0 In keeping with my Capriccioso personality, my interests have focused elsewhere but my gratitude remains.<\/p>\n

So now what?<\/h2>\n

The My Pizza Personality project started in 2010 as a research project for my Masters with the Australian College of Applied Psychology<\/a>. \u00a0You can read the background<\/a>, a story about how the project was promoted<\/a>, the nature of the green consumer<\/a>, and some of the outcomes<\/a>.<\/p>\n

The 1,150 responses as of June 2012 continue to support the initial questions: \u201cDo people who buy pizza care about the environment?\u201d, \u201cDoes the environmental position of the pizza company impact the consumer\u2019s decision-making process?\u201d, and \u201cCan online communities help bridge an environmental \/ convenience gap?\u201d The responses should be fairly self-explanatory, but the segmentation is fascinating as to the extent that consumers with a belief system can be mobilised.\u00a0 If you want the specific breakdowns, I encourage you to pick up the book<\/a>\u00a0 or buy me a coffee and I\u2019ll share some statistics.<\/p>\n

I\u2019ll be leaving the site up to slowly collect data from those who stumble across its tasty goodness.\u00a0 Another aspect that is of interest is the differences in response over time.\u00a0 Will responses in 10 years differ from those today?\u00a0 Will the same proportion of people purchase pizza or care about the environment?\u00a0 Will behaviour begin to normalise towards one or the other?<\/p>\n

Time, and My Pizza Personality, will tell.<\/p>\n

Thanks again for all your support.\u00a0 One last plug for old time\u2019s sake…<\/p>\n

If you haven\u2019t already, head on over to www.mypizzapersonality.com<\/a> and discover your pizza personality!<\/p>\n","protected":false},"excerpt":{"rendered":"

Due to the My Pizza Personality project, I am now a “contributing author” in a case study called Environmental versus convenience purchases and the role… Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":5401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[3],"tags":[34,39,46,91],"ecosystem_role":[],"class_list":["post-1399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-me","tag-consumerism","tag-digital-marketing","tag-environmental-sustainability","tag-my-pizza-personality","bwp-masonry-item","bwp-col-3"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/posts\/1399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/comments?post=1399"}],"version-history":[{"count":4,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/posts\/1399\/revisions"}],"predecessor-version":[{"id":7638,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/posts\/1399\/revisions\/7638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/media\/5401"}],"wp:attachment":[{"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/media?parent=1399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/categories?post=1399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/tags?post=1399"},{"taxonomy":"ecosystem_role","embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/ecosystem_role?post=1399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}