![\"Coursera](\"https:\/\/sidewaysthoughts.com\/blog\/wp-content\/uploads\/2012\/10\/Coursera-social-network-analysis1.jpg\" "\\"Coursera")
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I\u2019m taking the free online Coursera<\/a>\u00a0course \u00a0for Social Network Analysis<\/a> out of interest in the topic and to explore the massive open online course (MOOC)<\/a>\u00a0movement that is challenging traditional learning institutions<\/a>. MOOCs provide free and equitable access to education and personalise the education path relative to individual aspirations. The demand is significant, with this one course alone attracting 21,000 active students.<\/p>\n The first week of the course offered a primer<\/a>\u00a0on social network analysis<\/a>, which maps relationships between people or actors and allows for observations based on their connections. For example, social network analysis can be applied in areas such as:<\/p>\n As an introduction, the course had students download their Facebook network as a gml file<\/a>\u00a0using the app getnet<\/a>\u00a0based on netvizz<\/a>\u00a0and analyse the results with gephi<\/a>.\u00a0 If that all sounds confusing, there is a good tutorial here<\/a>\u00a0that will walk you through the process if you are keen.<\/p>\n LinkedIn proposes to offer a similar feature to analyse your LinkedIn connections using their inmaps tool<\/a>. Unfortunately, the page failed to load for my 311 connections<\/a>. \u00a0The value in the LinkedIn application is to determine who the primary influencers are in my business network.<\/p>\n After playing with the data from my 357 Facebook friends<\/a>, I ended up with the output you see above. The results look like an ice cream cone on its side or one of those spider robots from the Matrix<\/a>.<\/p>\n At the big blob on the left, you can see my local community, largely revolving around my church. You can see two distinct segments in the organisation, with the big green dot of a pastor acting as a common point.<\/p>\n Moving to the right of the blob, my wife and daughter stand out as primary influencers in my network. They share connections with my family and friends in Australia and my past in the United States and Canada. You can see some linking family members between my U.S. family and my high school friends when I lived with Canadian relatives from grade ten onwards.<\/p>\n In the yellow you can see my current employment, which I have worked at as long as Facebook has been around. You can also see a dominant client hanging off the side with a few connections to internal staff.\u00a0 My shipmates from my U.S. Submarine days are hanging out unconnected, along with a couple dozen unconnected people I have picked up along the way.<\/p>\n Social network analysis has value in organisations.\u00a0 By mapping individuals who have a greater number of connections, you can determine those who are key champions for change initiatives.\u00a0 You can also identify sub-networks that can act as innovation centres within the organisation. \u00a0Unless you operate your business in Facebook, this will require some way to extract your networks from your operational systems in a format that software like Gephi can understand.<\/p>\n For the most part from a personal application, this analysis is just an interesting exercise. \u00a0I am not going to change anything in my life as a result of seeing my sideways ice cream cone, apart from being aware that my wife and daughter are appropriately at the centre of my network and that I need to treat them accordingly.<\/p>\n We are becoming increasingly connected, some more than others.\u00a0 Rather than six degrees of separation<\/a>, Facebook says the number of connections between people\u00a0is down to 4.74<\/a>.<\/p>\n Our attention spans are decreasing and we are becoming an increasingly disposable society. As the number of connections between people decrease, there are more paths to reach the same goal. This means relationships can become disposable, cast aside when what is perceived as a better network connection becomes available.\u00a0 The risk of social network analysis is that it can prescribe a utilitarian view of people, who are reduced to nodes of necessity.<\/p>\n Alternatively, social network analysis can be used to highlight that our networks our fragile, held together only by the strength of our relationships. Breaking one tie can have a significant effect that leaves many \u201corphans\u201d.\u00a0 It may also be necessary to intentionally sever one or two relationships to isolate unhealthy networks.<\/p>\n Social network analysis is a technical approach to taking care of our relationships and communities. If it takes pretty graphs to help us do that in our increasingly fragmented society, then social network analysis may become a mandatory course for life.<\/p>\n","protected":false},"excerpt":{"rendered":"\n
My network<\/h2>\n
![\"Facebook](\"https:\/\/sidewaysthoughts.com\/blog\/wp-content\/uploads\/2012\/10\/FacebookAnalysis011.jpg\" "\\"Facebook")
<\/p>\nThe importance of relationship<\/h2>\n