{"id":322,"date":"2010-05-14T22:24:44","date_gmt":"2010-05-14T22:24:44","guid":{"rendered":"http:\/\/www.renando.com\/blog\/?p=322"},"modified":"2021-01-15T21:53:20","modified_gmt":"2021-01-15T21:53:20","slug":"the-story-behind-my-pizza-personality","status":"publish","type":"post","link":"https:\/\/sidewaysthoughts.com\/blog\/2010\/05\/the-story-behind-my-pizza-personality\/","title":{"rendered":"The story behind My Pizza Personality"},"content":{"rendered":"

I recently launched www.mypizzapersonality.com<\/a> to help you find your inner pizza and to help me answer a very critical question.\u00a0 This is the story behind the project.<\/p>\n

\"My<\/p>\n

Captain Planet<\/h2>\n

Back in 2006, I spent 12 months at the Environmental Protection Agency preaching sustainability to business.\u00a0 Each morning, I put on my Captain Planet<\/a> underoos <\/a>and set out to save the world. I had the exciting opportunity in my role to get in front of businesses and assist them in their journey towards sustainability and eco-efficiency.<\/p>\n

Over the course of a year, I discovered many things about sustainability and public sector.\u00a0 I learned about the true role of government as facilitators for the invisible hand of the market<\/a>, not competitors.\u00a0 I encountered challenges of power and influence being controlled by popular opinion.\u00a0 Finally, I learned why the Captain Planet cartoon was not set up in a bureaucracy.<\/p>\n

Private Sector Preaching<\/h2>\n

So I picked up my ideals and went back to the private sector as a production manager for a digital studio.\u00a0 I took with me my sermon of business savings through environmental initiatives and how people want to work for and customers want to buy from environmentally friendly companies.\u00a0 I started sharing my passion… and got worn down by the silent response.<\/p>\n

It was not that businesses didn\u2019t care, but there was a disconnect between my role as a digital expert and a green promoter.\u00a0 Furthermore, there are so many things for businesses to focus on, and being green is just not at the top of the list in a cost \/ benefit analysis.\u00a0 As a production manager for a rapidly growing digital studio, I even\u00a0found myself challenged to keep focus on integrating environmental initiatives into competing priorities of quality, culture, and profitability.<\/p>\n

Green Pizza<\/h2>\n

No longer able to rely on my position with the EPA as my justification or influence, I needed a new approach if I were to maintain any self-respect for my ideals.\u00a0 The catalyst for a new approach came from my role as account manager for a major food retail client.\u00a0 As I posted recently<\/a>, you would think that pizza would be at the top of products where being green would not\u00a0matter to the consumer.<\/p>\n

My questions were many.<\/p>\n