{"id":332,"date":"2010-05-24T16:56:06","date_gmt":"2010-05-24T16:56:06","guid":{"rendered":"http:\/\/www.renando.com\/blog\/?p=332"},"modified":"2021-01-15T21:53:02","modified_gmt":"2021-01-15T21:53:02","slug":"coveys-seven-habits-for-the-digital-agency-habit-3-first-things-first","status":"publish","type":"post","link":"https:\/\/sidewaysthoughts.com\/blog\/2010\/05\/coveys-seven-habits-for-the-digital-agency-habit-3-first-things-first\/","title":{"rendered":"Covey\u2019s Seven Habits for the Digital Agency \u2013 Habit 3: Putting first things first"},"content":{"rendered":"<p>What is the most important thing you can be doing right now? We asked ourselves that question in the studio as we munched Cocoa Pops during our recent studio breakfast session reviewing Covey&#8217;s Habit 3: Putting First Things First.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-335\" title=\"Covey Habit 3: First things first\" alt=\"Covey Habit 3: First things first\" src=\"https:\/\/sidewaysthoughts.com\/blog\/wp-content\/uploads\/2010\/05\/FirstThingsFirst.jpg\" \/><!--more--><\/p>\n<p>The take-away diagram from Habit 3 places everything we do in one of four quadrants based on how urgent or important the action.\u00a0 Some examples of activities in these quadrants include:<\/p>\n<ul>\n<li><strong>Quadrant I: Urgent and Important<br \/>\n<\/strong>Proposal due today, a client\u2019s website is offline, a network server blows a motherboard, a programmer scheduled to deploy a system calls in sick<\/li>\n<li><strong>Quadrant II: Not Urgent and Important<br \/>\n<\/strong>Building an internal scheduling system to avoid conflicts, writing procedures to improve quality, installing hardware for fall-back on failures, cross-training staff for redundancies.<\/li>\n<li><strong>Quadrant III: Urgent and Not Important<br \/>\n<\/strong>Reports to clients that will not get read, phone calls from suppliers offering development resources in India, requests from potential clients asking if we want to build an iPhone game at no charge for a cut in the profits of a $0.99 download.<\/li>\n<li><strong>Quadrant IV: Not Urgent and Not Important<br \/>\n<\/strong>All-staff email chains containing pictures of the directors superimposed on 80\u2019s boy bands, \u201cresearching\u201d the latest tower defence Flash game, whatever has changed in the last 30 minutes since you last looked at news.com.au, 80% of the Internet and 90% of Twitter.<\/li>\n<\/ul>\n<h2>Contributing Quadrant IIs<\/h2>\n<p>If you find yourself focusing solely on Quadrant I activities, ask yourself if there was a Quadrant II activity you could or should have done to avoid doing the Quadrant I activity.\u00a0 For every ten Quadrant Is, there is usually only one or two underlying Quadrant II.\u00a0 Once identified, put in an action plan.\u00a0 As you put the plan in place, hold onto the hope and reality of change, as it can take some time to implement and you may be in the cycle of Quadrant Is a while longer.<\/p>\n<h2>Competing Quadrant Is<\/h2>\n<p>Prioritising is difficult when everything is urgent all the time.\u00a0 If you feel you just can\u2019t get to it all, you are probably right.\u00a0 Getting out of panic stations is a two-step process.\u00a0 First, get your Quadrant Is under control.\u00a0 In our situation, despite all best efforts, deployments may not be picture perfect and issues can come from all directions.\u00a0 When this happens, it is all hands on deck to get the critical issues under control.<\/p>\n<p>The second stage is to implement short and long-term Quadrant IIs.\u00a0 Again, seek help in not only identifying the underlying Quadrant II activity, but allow for your ego to be set aside to allow someone else to implement.\u00a0 You may be the best one to wrap up panic stations while someone else with an outside perspective addresses the underlying root cause.<\/p>\n<h2>Hidden Quadrant IIs<\/h2>\n<p>Activities in Quadrant III and IV should not be dismissed off hand, as they may be miscategorised.\u00a0 Seemingly mundane activities such as chats in the kitchen or games during lunch build capital in the studio that you will need to draw from when times get tough.\u00a0 If the focus is always on work, you get a worn out team.<\/p>\n<p>Be aware of prioritising your own down time in Quadrant II.\u00a0 This is a fine balance, as it is easy to put aside what needs to be done with the justification that \u201cI deserve this.\u201d. Often, our quadrant IIs don\u2019t get done simply because we don\u2019t like to do them.\u00a0 As mentioned, perhaps try to find those who can support you in this.\u00a0 Even if they don\u2019t like the tasks either, misery loves company and you can plough through together.<\/p>\n<h6>Other posts in the series:<br \/>\n<a title=\"Covey\u2019s Seven Habits for the Digital Agency \u2013 Habit 1: Be proactive\" href=\"https:\/\/sidewaysthoughts.com\/blog\/index.php\/2010\/03\/coveys-seven-habits-for-the-digital-agency-habit-1-be-proactive\/\">Habit 1: Be Proactive<\/a><br \/>\n<a title=\"Covey\u2019s Seven Habits for the Digital Agency \u2013 Habit 2: Keeping the end in mind (the java jedi mind trick)\" href=\"https:\/\/sidewaysthoughts.com\/blog\/index.php\/2010\/04\/coveys-seven-habits-keeping-the-end-in-mind-the-java-jedi-mind-trick\/\" target=\"_self\" rel=\"noopener\">Habit 2: Keeping the End in Mind<\/a><br \/>\n<a title=\"Habit 2: Finding and Keeping your Centre\" href=\"https:\/\/sidewaysthoughts.com\/blog\/index.php\/2010\/05\/covey-seven-habits-for-the-digital-agency-finding-and-keeping-your-centre\/\" target=\"_blank\" rel=\"noopener\">Habit 2: Finding and keeping your centre<\/a><br \/>\n<a title=\"Habit 4: Win-Win or No Deal\" href=\"https:\/\/sidewaysthoughts.com\/blog\/index.php\/2011\/02\/coveys-seven-habits-for-a-digital-agency-habit-4-win-win-or-no-deal\/\" target=\"_blank\" rel=\"noopener\">Habit 4: Win-Win or No Deal<\/a><br \/>\n<a title=\"Habit 5: Seek first to understand, then be understood (no one wants a web site)\" href=\"https:\/\/sidewaysthoughts.com\/blog\/index.php\/2011\/04\/coveys-seven-habits-for-a-digital-agency-habit-5-seek-first-to-understand-then-be-understood\/\" target=\"_blank\" rel=\"noopener\">Habit 5: Seek first to understand, then be understood (no one wants a web site)<\/a><br \/>\n<a title=\"Habit 6: Synergy\" href=\"https:\/\/sidewaysthoughts.com\/blog\/index.php\/2011\/05\/coveys-seven-habits-habit-6-synergy-project-teams-work-life-balance-values\/\" target=\"_blank\" rel=\"noopener\">Habit 6: Synergy<\/a><br \/>\n<a title=\"Habit 7: Sharpening the saw\" href=\"https:\/\/sidewaysthoughts.com\/blog\/index.php\/2011\/10\/coveys-habit-7-sharpening-the-saw-maintain-your-energy-plan-renewal-strategy\/\" target=\"_blank\" rel=\"noopener\">Habit 7: Sharpening the saw<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>What is the most important thing you can be doing right now? We asked ourselves that question in the studio as we munched Cocoa Pops&#8230; <a href=\"https:\/\/sidewaysthoughts.com\/blog\/2010\/05\/coveys-seven-habits-for-the-digital-agency-habit-3-first-things-first\/\" class=\"bwp-excerpt-more-link\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":5646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[184,185],"tags":[111,117,123],"ecosystem_role":[],"class_list":["post-332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-organisations","category-about-you","tag-putting-first-things-first","tag-seven-habits-of-highly-effective-people","tag-stephen-r-covey","bwp-masonry-item","bwp-col-3"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/posts\/332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/comments?post=332"}],"version-history":[{"count":3,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/posts\/332\/revisions"}],"predecessor-version":[{"id":7623,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/posts\/332\/revisions\/7623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/media\/5646"}],"wp:attachment":[{"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/media?parent=332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/categories?post=332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/tags?post=332"},{"taxonomy":"ecosystem_role","embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/ecosystem_role?post=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}