{"id":8198,"date":"2020-01-06T08:06:00","date_gmt":"2020-01-06T08:06:00","guid":{"rendered":"https:\/\/sidewaysthoughts.com\/blog\/?p=8198"},"modified":"2021-01-23T08:10:56","modified_gmt":"2021-01-23T08:10:56","slug":"a-use-case-approach-to-developing-ecosystem-metrics","status":"publish","type":"post","link":"https:\/\/sidewaysthoughts.com\/blog\/2020\/01\/a-use-case-approach-to-developing-ecosystem-metrics\/","title":{"rendered":"A use case approach to developing ecosystem metrics"},"content":{"rendered":"\n<p>Human ecosystems are complex \u2013 boundaries are fluid and socially defined, relationships are constantly changing, and definitions of roles and functions are ambiguous at best. Measuring these complex ecosystems can be a challenge.<\/p>\n\n\n\n<p>The OECD has developed a thorough\u00a0<a href=\"https:\/\/www.oecd.org\/science\/oslo-manual-2018-9789264304604-en.htm\">guideline for collecting, reporting, and using data on innovation<\/a>\u00a0focused on the business level. There is also some great work focusing on the system level by the Aspen Institute and the Regional Entrepreneurship and Development Index, which\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/three-models-measure-innovation-ecosystems-chad-renando\/\">I wrote about before<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A semantic thought experiment<\/h2>\n\n\n\n<p>These models can seem overwhelming to smaller ecosystems with limited resources. Often metrics are defined without fully understanding why the metrics are selected.<\/p>\n\n\n\n<p>I played around with the thinking framework below as I considered a response to a request for the development of ecosystem metrics. It is not fully fleshed out, but I figured I would capture it here for reference.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/renando.com\/wp-content\/uploads\/2020\/01\/image-14-1024x512.png\" alt=\"\" class=\"wp-image-381\"\/><\/figure>\n\n\n\n<p>It can help to break the system down to the basic blocks:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ecosystems are made up of actors who interact with other actors.<\/li><li>The ecosystem has a hierarchy with the individual at the centre who then has a position in the primary organisation of focus. The organisation is often defined by the focus of the ecosystem:&nbsp;<em>startup&nbsp;<\/em>ecosystem,&nbsp;<em>business&nbsp;<\/em>ecosystem,&nbsp;<em>entrepreneur&nbsp;<\/em>ecosystem,&nbsp;<em>innovation&nbsp;<\/em>ecosystem, etc.<\/li><li>The individual and the organisation interact with other actors in the ecosystem, all of which are located in the region.<\/li><\/ul>\n\n\n\n<p>Information is associated with the individual actor \u2013 name, age, gender. This information is largely unchanging.<\/p>\n\n\n\n<p>Information is also based on the relationship between actors. Their attitudes and beliefs, the role or nature of relationship, their participation levels, etc.. This information is dynamic, changing over time.<\/p>\n\n\n\n<p>For example, a founder can have a duration with a company, a startup can receive capital from an investor, an ecosystem actor can have an office in a region. A founder can desire policy change from the government, or a founder can mentor in a school.<\/p>\n\n\n\n<p>The ecosystem then becomes the sum of these interactions. The quality of the ecosystem is based on the effectiveness of these interactions in achieving a desired outcome, such as jobs or economic impact for a segment of the community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use cases for ecosystem metrics<\/h2>\n\n\n\n<p>When developing software, there are statements called \u201cuse cases\u201d that are used to define requirements. These are structured like:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cAs a __________ I want to __________ so that __________.\u201d<\/p><\/blockquote>\n\n\n\n<p>For example, in a banking system, \u201cAs a&nbsp;<em>homeowner&nbsp;<\/em>I want to&nbsp;<em>know changes to my mortgage payments&nbsp;<\/em>so that&nbsp;<em>I can manage my budget<\/em>.\u201d This statement helps focus on the customer needs instead of the system functionality.<\/p>\n\n\n\n<p>So why does this matter? Without the use case, we may jump straight into creating an entire system just so the customer can review their home loans. But the use case did not say anything about wanting to log into a form. Perhaps the customer simply receives a text with a budget update if there is a variance?<\/p>\n\n\n\n<p>In the same way, perhaps a use case approach would help with developing ecosystem metrics. For example, at its core:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>An Actor Interacts with an Actor so that __________.<\/p><\/blockquote>\n\n\n\n<p>\u201cA startup receives investment from an investor so that they can grow their business.\u201d \u201cA founder starts a business so that they can improve their lifestyle.\u201d \u201cA founder helps another founder because they desire to give back.\u201d \u201cA government gives funds to new businesses so that they employ local knowledge workers.\u201d<\/p>\n\n\n\n<p>From here, we determine what we would measure to see if those statements are accurate. We may still measure the traditional metrics \u2013 amount investment, jobs created, events attended \u2013 but we know why we are measuring. How many founders are starting a business? How many founders are helping other founders? How many startups are receiving investment? How much?<\/p>\n\n\n\n<p>There are many models, tools, systems, and frameworks to provide guidance and examples of metrics for assessing entrepreneurial ecosystems. This could use some more thought, but as a starting point perhaps it may help to map out the underlying requirements so everyone knows why the metrics we have selected matter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Human ecosystems are complex \u2013 boundaries are fluid and socially defined, relationships are constantly changing, and definitions of roles and functions are ambiguous at best&#8230;. <a href=\"https:\/\/sidewaysthoughts.com\/blog\/2020\/01\/a-use-case-approach-to-developing-ecosystem-metrics\/\" class=\"bwp-excerpt-more-link\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":8199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"","cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[193],"tags":[],"ecosystem_role":[232],"class_list":["post-8198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-innovation-ecosystems","ecosystem_role-mapping-and-measurement","bwp-masonry-item","bwp-col-3"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/posts\/8198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/comments?post=8198"}],"version-history":[{"count":1,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/posts\/8198\/revisions"}],"predecessor-version":[{"id":8200,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/posts\/8198\/revisions\/8200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/media\/8199"}],"wp:attachment":[{"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/media?parent=8198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/categories?post=8198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/tags?post=8198"},{"taxonomy":"ecosystem_role","embeddable":true,"href":"https:\/\/sidewaysthoughts.com\/blog\/wp-json\/wp\/v2\/ecosystem_role?post=8198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}